Vaping / E-Cigarettes Resources


Truth Initiative - Our truth® campaign changes culture to save lives

We expose the truth about smoking, vaping and nicotine with our national counter-marketing campaign, the longest-running and most successful national tobacco prevention campaign for youth and young adults. truth delivers the facts about the health eects and social consequences of smoking, vaping and nicotine use and the marketing tactics of the tobacco industry so that young people can make informed choices and influence others to do the same. Developed from extensive formative research, the campaign goes toe-to-toe with an industry that spends more than $9 billion each year to market tobacco products in the U.S. We are David to Big Tobacco's Goliath.

Be Vape Free

The Be Vape Free initiative is a confluence of like-minded organizations who have joined forces to tackle the use of e-cigarettes among our nation’s youth through the creation and distribution of engaging content for grades 5–12 on the risks of e-cigarettes. By leveraging partner resources and working together as a collaborative initiative, we hope to keep students informed on the long-term health risks of vaping. Join our mission to provide educators and pharmacists with the tools to keep students informed in the classroom, and the evidence-based programs that will lead students to make healthy, smart decisions for life.


Want to stop smoking or vaping or help a loved one quit? We're here for you every step of the way with tools, tips and support. The important thing is to keep trying to quit, until you quit for good.


We’re here to disrupt attempts to get another generation hooked on nicotine.


E-Cigarette and Vape Pen Module


The Ugly Truth About Vaping

Aaron Weiner, PhD


Vaping Companies & Big Tobacco Want To Hook Our Kids. WE WANT TO STOP THEM. Parents Against Vaping e-cigarettes (PAVe) is a national advocacy and education organization powered by volunteers.