Tobacco Free California

3.6 million high schoolers used e-cigarettes in 2018—a staggering 78 percent increase from 2017. Juul, Suorin, Phix, Bo, and other flavored vapes hook kids with their sweet flavors, but they’re packed with nicotine, a neurotoxin proven to be as addictive as cocaine. Nicotine exposure in teens can escalate irritability, mood swings, anxiety, and impulsivity, making the teen years harder than they already are. Watch the commercial to learn the effects of nicotine on the teen brain.

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